Tesla ran a mini program that let users book themselves a test drive through the mini app. These mini programs let you carry out a range of daily activities like booking a cab, a doctor’s appointment or even a hotel. This mini-app reached 100 million users in two weeks. Jump Jump was one such mini program game that challenged the player to jump over different boxes by pressing the screen without falling out. This gamification retains users for a longer time, thereby increasing brand engagement. Once the game is over, you get an automatic notification to see which friends you have beaten. The feature lets users compete with their friends trying to beat their scores on leaderboards. WeChat mini games are mini programs integrated into WeChat that are designed for gaming. The integration of WeChat pay further simplifies the whole shopping process and incentivizes those that shop through the program. Major e-commerce players like Alibaba and JD.com devised mini programs to share key product information among WeChat contacts. E-commerce mini programsīrands and vendors offer sweepstakes, cash rebates, group-buying options, virtual gift cards and live streaming services to 962 million users on WeChat. Would you believe the extent of its popularity if we told you that Google ran a mini program of its own once upon a time? (Summer of 2018) 1. Them mini apps to avoid disputes with Apple over the use of the term “app”. What Does A Mini Program Do?Īn interesting fact about the term ‘Mini Program: The sub-applicationsįunction like regular mobile apps but Tencent strangely refrained from calling Mini Programs are html5 sub-applications within WeChat that carry out a host of functions that depend on the mini program you decide to engage with. That’s exactly what a mini program lets you do without getting out of your store (the app) and downloading an extra app (that occupies storage) on your phone. Picture yourself entering a one-stop-store that lets you test, buy or play anything you want! Right from trying out your favourite food to booking trains, flights or hotels. The beauty of mini programs is the simplicity of use without the need to download an entire app for the sake of a single function, because, ‘Why buy the cow when all you want is milk’? All you need is WeChat to let you access these intriguing mini programs that are cooler than reality (Highly subjective). WeChat Mini Programs are just as evolved just as their name and their magnificent ability to transform themselves into whatever they want.
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